Prospect was launched in October 1995 by its present editor David Goodhart, a senior correspondent for the Financial Times, and Derek Coombs. The aim was to launch a monthly that was “more readable than the Economist, more relevant than the Spectator, more romantic than the New Statesman,” as Sir Jeremy Isaacs subsequently described Prospect.
Prospect has acquired a reputation as the most intelligent magazine of current affairs and cultural debate in Britain. Both challenging and entertaining, the magazine seeks to make complex ideas accessible and enjoyable by commissioning the best writers, editing them vigorously and packaging their work in a well designed and illustrated monthly.
It follows that Prospect has attracted a mature, educated, affluent and discerning readership, many of whom have reached the top of their profession. Specific details can be viewed on the advertise pages.
Prospect is growing rapidly. Our latest audit confirmed our circulation at 26,767 (ABC Jul-Dec 2007).
